6 Ways To Attract More Instagram Followers

If you ask anybody which their favorite social media application is, their answer would be Instagram. Instagram has been upping its game for quite some time now. From being a fun image posting app for kids, right now it has become a very serious platform for selling, content marketing, audience building, and networking for both individuals as well as brands.

This is mainly because Instagram knows how to keep its users engaged. While other social media applications’ engagement rates are less than 0.01%, Instagram is blowing past the others in the engagement game with an engagement rate crossing a whopping 53% (1).

Every other company out there is looking at Instagram as a social media platform to widen its customer base. Private firms, government organizations, freelancers to MNCs — all of them have their Instagram accounts and are focusing on gaining the attention of as many people and get more followers. It’s still a mystery as to what attracts so many users on Instagram and the bigger mystery is how on earth do some accounts get followers so easily? What is it that influences people to follow you on Instagram? We’ve put together six ways through which you probably can attract more followers. But, before we get there, let’s learn the basics.

Let’s Know The Instagram Basics

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Instagram is a social media platform that is photo-based. It allows one to write text captions along with the images while posting.
One can tag others on their posts. They can also link their Instagram posts to other social media accounts, such as Facebook.
Nearly 80 percent of Instagram users have business accounts.

This makes Instagram the go-to content marketing social media platform for businesses small and large alike.

So, How Do I Get More Followers On Instagram?

Everybody thinks of this as soon as they open their Instagram accounts, trust us! Especially if you’re associated with a business, you are bound to think of ways to up the follower numbers. The more the number of followers, the more is your reach, and the more you’ll be able to sell your products. In addition, you’ll also be able to create a healthy awareness of your brand worldwide.

6. Understand The Hashtags Well

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A hashtag is a small textual element that one can add in the text portion of a post. A hashtag is preceded by a “#” symbol with no space in between the symbol and the word.

The hashtags you use will help your post show up in the categories you’re interested in. This helps you gain the attention of many followers. If this sounds confusing, here’s a crash course for you to understand how to use hashtags:

• For example, if you’re a home baker and plan on gaining more customers through Instagram, you can use hashtags like #homebaker #cakesofinstagram, etc. You can also take the help of the websites that will give you some popular hashtags pertaining to your business genre.
• Always add hashtags at the end of the description on your post.
• One can use a maximum of 30 hashtags on a single post.
• When someone is looking for a home baker and uses #homebaker to see the posts underneath this tag, your post will appear and you might either get a new customer or at least, a new follower.
• You can also create and promote your own hashtag. For example, #jessicathehomebaker

5. Have Your Own Style Or Aesthetic

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When someone goes to your Instagram page, does your page have posts that look cohesive? Do you think they provide an aesthetic look to your brand?

While you are posting, make sure your posts are made purposefully cohesive. Use filters that can catch the eye of the users and that will leave you with more followers. Suppose you’re a jewelry influencer, wear the jewelry and click pictures in a uniform format. Look at the image above and you’ll get a better understanding of this.

4. Develop The Habit Of Posting Regularly

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This is the most basic and important rule to follow. If you want to have a healthy Instagram presence, then make sure you post regularly. If you’re wondering why you have to post every day, the answer is simple. So that people remember you and talk about you to others by sharing your posts — this will land you new loyal followers. We recommend that you post every single day. For that, you have to make sure you have banked enough good content.

There are studies out there that define the parameters on how much to post and at what times to post (2). Therefore, post regularly to make your followers feel connected to you.

3. Promote, Promote, And Promote!

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One good thing about Instagram is that it allows you to cross-promote your content on other social media platforms like Twitter, Facebook, etc. Therefore, learn to make the most of it. By promoting your Instagram profile on your blog, your Facebook or Twitter with the help of good pictures, sneak-peeks, and videos, you’re telling people where else they can find your work or products. Also, your followers will think of your profile as a versatile one with an extensive social media presence.

For example, if you share your Instagram post on Facebook, your followers on Facebook will notice it and might switch to Instagram and follow your profile as well.

2. Create Engagement With Other Users

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Keep your followers engaged with your content by posting new content. You can also conduct polls on your stories, which will create curiosity among your followers to know if what they voted for was a majority or not. Host and promote giveaways, ask people to tag 3 or more of their friends on your post to be eligible to win a giveaway. You’re sure to get more followers this way. Comment and like others’ posts to gain attention. All of this will increase the engagement rate of your Instagram profile.

1. Pay Attention To Your Bio And Captions

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Your bio and the URL on Instagram is like a prime real estate. Write a very interesting bio that is eye-catching and keep replacing the URL section with new URLs of your latest blog post or something trending on the internet. Make sure you put up a story asking your followers to click on the URL in your bio. The curious Instagram users are sure to fall prey to this.

Also, we understand the saying that goes, “a picture speaks a thousand words.” Sadly Instagram doesn’t work by this saying! Therefore, make sure you write captions while you’re posting on Instagram. Check popular Instagram profiles like NatGeo, which use storytelling along with their posts. A quirky caption or a few relatable lines will increase your post’s engagement multifold.

These were our tips to makes one’s Instagram account more prominent. So, have you found a winning recipe to increase Instagram followers? Let us know in the comments below. Else, use these hacks by us and up your Instagram game now!

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